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What is the Cost of Producing an Animated Explainer Video in 2024?

Are you considering creating an animated explainer video for your business and looking for a comprehensive guide on how to estimate the cost of video production? Look no further, as we provide all the essential information you need to assess the cost of producing a video. In this article, we will address all of your concerns and provide comprehensive answers to the most common questions related to animated explainer video production.

Before starting your video production, it is important to understand what factors determine the price of the service, how it is calculated, and how much it will cost to create one or more videos based on the specifics of the entire process. Read on to learn more.

Understanding the Cost of Animated Explainer Videos

Are you wondering how much it costs to create an animated explainer video? The cost of such videos can range from $5,000 to $35,000 depending on various factors such as the animation style, production studio, and location.

When it comes to the cost per minute, a 2D animated video can cost anywhere from $8,000 to $50,000, while a 3D animation can be much pricier, ranging from $10,000 to $200,000 per minute. The cost difference is usually based on the complexity of the animation, the number of characters, and other advanced features.

It’s important to note that most studios do not list their animated video pricing on their websites since each project is unique and requires a customized estimation. If any changes are made to a typical project, the final cost can escalate quickly.

For those who require a special approach, an individual video shoot may be suitable, which involves equipment, photographers, voices, real actors, and other specialists specifically prepared for the project. However, this approach may turn out to be pricier, as all the time is devoted to your products, which is included in the final price.

Overall, the cost of an animated explainer video depends on various factors, and it’s essential to work with a reputable studio to get a customized estimate that meets your needs and budget.

Remember that high quality comes at a cost, and investing in a well-produced video can bring significant returns on investment for your brand.

What Determines the Cost of an Animated Explainer Video?

When it comes to creating an animated explainer video, there are a few key factors that can influence the overall cost. These factors include the length of the video and the animation style. In this article, we’ll take a closer look at each of these factors to help you better understand how they can impact the final price of your animated explainer video.


The production cost of animated videos is often influenced by the length of the video. As the saying goes, “time is money,” and this is especially true in the world of animation. The longer the video, the higher the cost. However, with modern marketing strategies emphasizing micro-content, videos that are under 1 minute are becoming increasingly popular in the digital landscape.

It’s important to note that a video doesn’t have to be long to be remarkable and impressive. In fact, the most popular explainer video lengths are 30, 60, and 90 seconds. Videos that exceed 90 seconds are less effective since the average user’s attention span has significantly decreased in recent years. By keeping your video short and sweet, you can effectively convey your message while keeping your production costs low.

Animation Style

Animation style is a crucial factor that determines the complexity and cost of an explainer video project. Here are five popular animation styles and their key characteristics.

Whiteboard Animation

This style features illustrations and animations on a white background, accompanied by a narrator’s voice and the author’s hand drawing the story. It is one of the most affordable animation styles due to its simplicity.

Motion Graphics

Motion graphics refer to computer animation that uses graphical elements instead of characters. It is one of the most flexible animation styles, as animators can bring any idea to life. The cost depends on the graphics’ complexity, which can range from low to premium rates.

2D and 3D Animation

2D and 3D animation are often combined in a video. 2D animation involves the linear movement of characters and objects in a two-dimensional space, while 3D animation involves designing complex object rotations and movements in a three-dimensional environment. 2D animation is cheaper than 3D but still looks great, while 3D animation makes the video more visually exciting and realistic, but at a higher cost.

Kinetic Typeset

This style involves animating text and typography. Although it may seem visually simple, it can be a powerful tool when combined with engaging narration.

Stop Motion Animation

Stop motion is an animation technique that involves manipulating physical objects in small increments between individually photographed frames to simulate motion. It is a very engaging animation style but is usually more expensive than others.

Choosing the right animation style depends on your budget, the video’s purpose, and the target audience. By considering these factors, you can create an engaging and effective explainer video that meets your needs.

The Six Key Stages of Animated Video Production That Determine Cost

The cost of an animated explainer video is determined by six stages of production: research, script development, storyboarding, voiceover creation, design and animation, and sound design.


During this stage, the animation team conducts extensive research on the product and industry to develop visual and auditory components that will convey the intended message in the most effective manner.


The script development stage involves creating a narrative and storyline for the video. While clients may have an existing script, it is advisable to collaborate with a professional writer and animation team for optimal performance and audience engagement.


Illustrators and animators sketch out the main components of the video, including characters, settings, objects, and movements, to create a visual storyboard of the entire video.

Voiceover Creation

Professional voice artists are commonly used for the voiceover stage to provide a compelling and engaging narrative for the video.

Design and Animation

The animator brings the storyboard to life by creating an engaging animated video, with the illustrations and visual components expertly integrated to enhance the message and engage the audience.

Sound Design

In the final stage, a unique sound is produced for the animated video, or royalty-free background music is chosen, with special audio effects added to enhance the overall impact of the video.

Each of these six stages plays a crucial role in the final cost of an animated explainer video. Collaborating with a professional animation team can ensure a high-quality video that effectively communicates your message within your budget.

If you want to learn more about how to create compelling animated explainer videos, please visit our website for expert guidance on video production and marketing.

Ready to Create Your Own Animated Video?

If you’re looking to create an animated video for your business, understanding the cost estimation process is crucial. This guide has provided a brief overview of what factors influence the price of a great animated video.

At Animation INC, we are here to help you bring your boldest ideas to life with a high-quality animated video that performs. Contact us at and let us guide you through the process.

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